Resize image for Pinterest Pin (1000×1500)
Pinterest's algorithm strongly favors the 2:3 vertical ratio — 1000×1500 is the recommended sweet spot. Taller Pins occupy more screen real estate and consistently get more saves and click-throughs.
The recommended Pinterest Pin size is 1000×1500 pixels (2:3). Pinterest's feed is a masonry grid where taller cards occupy more vertical space and get seen for longer, but the platform truncates Pins taller than 2:3 — so 2:3 is the point where visibility is maximised without triggering a cut. Pinterest is unusual in that text on the image genuinely helps, because Pins are browsed as a visual index rather than a feed — a clear headline in the upper third is standard practice. Keep files under 20 MB and export as PNG when the Pin carries type. Longer infographic Pins up to 1000×2100 are permitted and shown in full on the Pin detail page, but they are truncated in the grid, so the top 1500 pixels still have to carry the message. Pinterest also favours fresh Pins, so re-exporting a design at the correct ratio is usually better than editing an existing one.
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Why is 1000x1500 the best Pinterest Pin size?
Pinterest lays out its feed as a masonry grid: cards share a column width and vary in height according to their aspect ratio. A taller card therefore occupies more of the screen as someone scrolls, which is a genuine advantage. The catch is that Pinterest caps displayed height. Pins meaningfully taller than 2:3 are truncated in the feed with the remainder hidden behind a tap, so a 1000×2100 infographic is shown as a fragment and its ending — usually where the call to action sits — is invisible to anyone who does not click. 2:3 is the tallest ratio that displays in full. The 1000-pixel width is chosen for high-density screens, where a Pin renders around 236 to 500 CSS pixels wide depending on layout; supplying less than 1000 pixels produces visible softness on modern phones.
Text overlay, truncation and the shift to fresh Pins
Pinterest is a visual search engine, and its algorithm strongly favours what it calls fresh Pins — new images pointing to a URL rather than repeated saves of the same image. This means a single perfect Pin has less reach than several distinct Pins for the same destination, which changes the production calculus: design a template and vary the photograph and headline rather than perfecting one asset. On the image itself, text overlay is expected and useful, but Pinterest crops the very bottom of taller Pins in some surfaces and overlays the site attribution near the lower edge, so a call to action placed flush to the bottom is at risk. Idea Pins are a separate format at 9:16 and follow the Story conventions rather than these.
Building a Pin template that scales to many variants
Because the platform rewards volume of distinct images, the efficient approach is a template rather than a bespoke design each time. Fix the layout — a headline band in the upper third, the photograph filling the middle, a logo or URL in the lower area but not flush to the edge — and then swap the photograph and headline per variant. Keep the headline to five or six words at a size readable when the Pin is rendered 236 pixels wide, which in practice means type occupying at least 8% of the canvas height. High contrast between the text band and the photograph matters, since Pinterest's grid places Pins directly adjacent with no separating whitespace and a low-contrast card disappears between its neighbours. If the Pin links to an article, matching the headline on the Pin to the headline on the destination page reduces the bounce rate that Pinterest measures.
Pinterest Pin tip: 2:3 outperforms taller and squarer Pins
Avoid going more than 2:3 (e.g., 1000×2100). Pinterest truncates extra-tall Pins in the feed, and users have to click 'See more' to view the full image — hurting engagement.
Pinterest Pin size FAQ
Why 1000×1500 rather than 735×1102?
- 735×1102 predates high-density screens. 1000×1500 keeps the same 2:3 ratio while staying sharp on modern phones.
Can I make Pins taller than 2:3?
- You can upload them, but Pinterest truncates them in the feed and the bottom of the design — usually the call to action — is hidden behind a tap.
Are square Pins acceptable?
- They work, but they occupy less vertical space in the masonry grid, so they are passed more quickly. Vertical 2:3 consistently earns more attention.
What are fresh Pins?
- New images pointing to a URL, as opposed to repeated saves of an existing image. Pinterest favours them, so several distinct Pins per destination outperform one perfect Pin.
How large should the text be?
- At least 8% of the canvas height. Pins are frequently rendered around 236 pixels wide, where smaller type is illegible.
Where should the call to action go?
- Inside the lower third but not flush to the bottom edge, which is where Pinterest overlays site attribution and where some surfaces crop.
What about Idea Pins?
- Those use a 9:16 vertical frame — resize to 1080×1920 with the Story preset instead.
Is my image uploaded to your servers?
- No. The Pin is resized on a canvas inside your browser.
Pinterest formats and how they display
| Format | Pixels | Ratio | Behaviour |
|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | Displays in full |
| Square Pin | 1000 × 1000 | 1:1 | Displays but takes less space |
| Long Pin | 1000 × 2100 | 1:2.1 | Truncated in feed |
| Idea Pin | 1080 × 1920 | 9:16 | Story-style, separate format |
2:3 is the tallest ratio Pinterest shows without truncating the bottom of the image.
Last updated:
References: Pinterest Business creative best practices including the 2:3 recommendation; Pinterest documentation on fresh Pins; feed rendering behaviour verified on Pinterest web and iOS.